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moving people

New digital technologies, design and change.
The features of Generation Y are enclosed in a single collection of products.

Bags, backpacks and accessories created to embrace our everyday life: from work to leisure time, not forgetting the passions that make us active individuals both indoors and outdoors.


inspired by the streets

A collection featuring the vibrant notes of the city translating them into a minimal tech design.

Details, textures and materials are inspired by urban elements and shapes.

Weel-structured and organized spaces meet the needs of a dynamic lifestyle.


shaped on humans

Modularity and adaptability are the key concepts of the collection.

Our products are structurally and conceptually shaped on consumers and evolve with them, adapting to their daily needs: from yoga to happy hours, from business meetings to pleasure trips, in a collection of unisex products that is never out of place.


functional creativity

Gen-Y is creativity and technology, craftsmanship and innovation, aesthetic research and performance. These elements are condensed thanks to our Italian craftsmanship and know-how.

We are real hi-tech craftsmen, always ready to build together with our partners the added value of a unique design.

COPYRIGHT © 2017 GEN-Y | © 2017 Generation Y Leads srl - all right reserved - p.i. 04422780272 - | Credits: AD010